Index
title: "Diagon Alley" created: 2026-04-06T00:00:00.000Z modified: 2026-04-06T18:10:00.000Z tags: [operations, shipping, diagon-alley, retail] order: 1
Diagon Alley
"Number 93 — the brightest shopfront on the street, and we intend to keep it that way."
Diagon Alley is our flagship location and the beating heart of Weasleys' Wizard Wheezes. Every Galleon of revenue started here, and it still accounts for 60% of total sales. Treat this route like royalty.
Delivery Schedule
| Day | Shipment Type | Method | Window |
|---|---|---|---|
| Monday | Restock (bestsellers) | Floo Network | 6:00 - 7:00 AM |
| Wednesday | New product drops | Floo Network | 6:00 - 7:00 AM |
| Friday | Weekend prep (bulk) | Knight Bus | 5:00 - 6:00 AM |
| Daily | Emergency restock | Floo (on-demand) | As needed |
Floo Network Details
- Primary fireplace: Back storeroom, unit #93-B
- Backup fireplace: Leaky Cauldron (arrangement with Tom, costs 2 Sickles/use)
- Capacity: 40 parcels per Floo cycle, 3 cycles per morning window
- Soot mitigation: All candy shipments double-wrapped in enchanted parchment since the Meltdrop Shimmer Incident
Partner Shops
We supply several Diagon Alley retailers on wholesale terms:
- Flourish & Blotts — they carry our Spell-Check Quills near the register (impulse buy goldmine)
- Madam Malkin's — novelty items in the waiting area
- Quality Quidditch Supplies — Quidditch-themed prank bundles (Lee Jordan's idea, naturally)
Walk-In Wholesale
Hogwarts professors and event planners can arrange bulk pickup at the shop. Minimum order: 50 units. George handles these personally because Fred tends to "throw in extras" that aren't on the invoice.
Route Contacts
- Floo Authority Liaison: Marjorie Flint (surprisingly helpful for a Flint)
- Knight Bus Dispatch: Ernie Prang's nephew, Stan Jr. (unreliable but cheap)
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