title: "Brand Guide" created: 2026-04-06T00:00:00.000Z modified: 2026-04-06T18:10:00.000Z tags: [marketing, brand, design, voice] order: 1

Brand Guide

"If your marketing could also be produced by Flourish & Blotts, start over."

This is the definitive guide to how Weasleys' Wizard Wheezes talks, looks, and feels. Every piece of communication — from a Daily Prophet ad to a shop receipt — should be unmistakably us. If someone reads it and doesn't at least smirk, it's not done yet.

Brand Voice

The Rules

Bold, not loud. Confidence, not desperation. We know our products are brilliant.
Cheeky, not mean. We punch up, never down. The joke is never on the customer (unless they bought a Canary Cream, in which case... briefly).
Never boring. If there's a dull way and a fun way to say something, the fun way wins. Every time.
Slightly dangerous. A hint that anything could happen. We're safe enough for your mum to approve, exciting enough that she'd rather not know the details.
Inclusive mischief. Everyone's invited to the fun. Gryffindors, Slytherins, Muggles, Ministry officials — pranks don't discriminate.

Tone Spectrum

Product descriptions: Enthusiastic showman (think Fred on the shop floor)
Safety warnings: Deadpan humour with actual useful information
Customer service: Warm, apologetic, generous (Verity's influence)
Internal docs: Casual, direct, occasionally unhinged (you're reading one right now)

Color Palette

Color	Hex	Usage
Weasley Purple	`#5B2C8E`	Primary brand color, headers, CTAs
Explosion Orange	`#FF6B35`	Accents, sale tags, "NEW!" badges
Galleon Gold	`#FFD700`	Premium products, achievements, highlights
Mischief Magenta	`#FF1493`	Special editions, romantic line (Meltdrops), fun accents

Usage Notes

Purple is the anchor. It's on the shopfront, the packaging, the owl post envelopes.
Orange is for energy and urgency. Flash sales, new arrivals, anything that says "LOOK AT THIS."
Gold is for premium. Collector editions, VIP customer communications, financial reports (makes the numbers feel fancier).
Magenta is new this quarter — specifically for the Moonbeam Meltdrops line and anything targeting the date-night market.

Typography

Headlines: Big, bold, slightly tilted. Think carnival barker energy.
Body text: Clean and readable. The jokes work better when the text doesn't fight them.
Product labels: Handwritten-style for charm, but legible. George vetoed Fred's actual handwriting after the "Puking Pastilles / Peruvian Darkness Powder mix-up."
Fine print: Yes, we have to include it. Make it tiny but honest. Ministry regulations are no joke (well, they are, but legally we can't say that).

Logo Usage

The "WW" monogram goes on everything. EVERYTHING.
Minimum size: 1 inch / 2.5cm. If you can't read it, it's too small.
Never place on a busy background without the purple backing plate.
The firework burst behind the logo is optional but encouraged.

See [[Marketing]] for how we apply this in campaigns. See [[Joke Book]] for our voice in action.