title: "Marketing" created: 2026-04-06T00:00:00.000Z modified: 2026-04-06T18:10:00.000Z tags: [marketing, campaigns, brand, advertising] order: 2
Marketing
"We don't do subtle. Subtle is for people who lack confidence in their product."
Fred runs marketing, and his philosophy is simple: be impossible to ignore. Every campaign should make someone laugh, gasp, or immediately reach for their money pouch. Ideally all three.
This quarter's big push is the Moonbeam Meltdrops launch — our first foray into the "romantic evening" market. It's a departure from pure pranks, and Fred is terrified it might be... tasteful.
Q2 Campaign Calendar
| Week | Campaign | Channel | Owner |
|---|---|---|---|
| Apr 7-13 | Moonbeam Meltdrops teaser | Daily Prophet full-page | Fred |
| Apr 14-20 | "Glow Date" influencer kits | Owl Post to 50 tastemakers | Verity |
| Apr 21-27 | Launch day — in-store event | Diagon Alley flagship | All hands |
| May | Patronus Pop Rocks school push | Hogwarts owl drops | Lee Jordan |
| June | Summer bundle campaign | All channels | Fred + Lee |
Campaign performance data is tracked in campaigns.csv.
Active Channels
- Daily Prophet — full-page ads, advertorials, "sponsored mischief" column
- Owl Post Newsletter — bi-weekly to 2,400 subscribers (see [[Social Media]])
- Wizarding Wireless Network — 30-second spots during Quidditch coverage
- Word of Mouth — still our #1 channel, and it's free
Launch Plan: Moonbeam Meltdrops
- Week -2: Teaser campaign — "Something's glowing in Diagon Alley" (mysterious, no product reveal)
- Week -1: Influencer seeding — send kits to Witch Weekly editors, Celestina Warbeck's manager, and select Hogwarts prefects
- Launch Day: In-store event with enchanted ceiling (mimics a starry night), free samples, couples discount
- Week +1: User-generated content push — "Show us your glow" owl-in photo contest
- Week +2: Expand to Hogsmeade and wholesale partners
Key Resources
- [[Brand Guide]] — voice, colors, typography rules
- [[Social Media]] — channel-specific strategies
- [[Sales]] — alignment on pricing and promotions
- [[Product]] — what's launching and when
- [[owl-post-crm]] — subscriber management
AI Agent Prompts
Campaign Brief Generator "Draft a campaign brief for [product name]. Include target audience, key message, channels, timeline, and success metrics. Use our brand voice from the Brand Guide."
Ad Copy Writer "Write three versions of a Daily Prophet ad for [product]. One dramatic, one funny, one mysterious. Each under 50 words."
Post-Campaign Analysis "Review campaigns.csv and summarize performance for the last 30 days. Highlight top-performing campaigns by engagement and suggest optimizations."